MERGUL - The Way of Nomad brand identity
MODEL: Biligma Dashishirenova
PHOTOGRAPHY: Maria Vasilieva, Di Dergileva
MUA: Lyubov Ivanova
CLOTHING: MERGUL
A square logo based on Mongolian ornaments and the traditional square script. It represents the earth and is intended for use as a brand seal, digital mark, and decorative element.
A circular logo based on Eastern symbols of prosperity and Mongolian script. It represents the sky and the sun and is intended for use as a primary brand symbol and decorative element.
The primary wordmark is based on geometric, meander-like Mongolian ornaments.
patterns
The brand patterns are built from three logo variations and the signature color palette.
business stationery
Handmade designer-paper textures are used throughout the business stationery, emphasizing the handcrafted nature of the brand.
labels & hangtags
The branded hangtags are made from handmade designer paper and finished with plastic logo elements.
The sewn-in label was created using a traditional block-printing technique. A custom linocut stamp was made for the process.
branded merchandise
The merchandise collection is based on three-dimensional logo forms laser-cut from plastic.
branded merchandise
packaging
textiles
flyer & postcards
The postcard series is designed to resemble vintage photographs bearing a Mongolian seal. The flyer features a banner showing a dance performed in one of the collection's looks.
